Recently, I attended a breakfast meeting with a new client and two potential producers for that client’s upcoming project. As we were getting to know one another, one of the producers directed his attention to me and asked, “So who else are you working with? Who do you represent?” At that point, my new client gave a chuckle and said grinning, “Even I don’t know who else Wayne is working with right now, and that’s because who he spends time with besides me is not relevant to the working relationship that we share.” I beamed with pride because I knew that even though this was a new client there was an understanding about what I most often refer to as shiny objects. Shiny objects can include websites covered in selfies with celebrities or of office photos with gold and platinum recordings on the wall, or red carpet stories of who was great to work with or who was the very opposite and why. It’s not wrong for anyone to tout their professional successes, but I, like others, choose not to release my roster because of two reasons: first, some contracts include confidentiality agreements and second, the very sentiment my client demonstrated as being understood so well: the relationship is the foundation for career success, not the shiny objects.

Wayne MartinComment